{"token":"6df5712e-ffde-41e1-b9ff-19724a5fce19","title":"Paid Advertising Performance \u0026 Profitability Dashboard","dashboard_str":"{\"items\":[{\"id\":\"1\",\"type\":\"block_dashboard_title\",\"startCol\":1,\"rowIndex\":0,\"w\":12,\"loading\":false,\"adaptiveHeight\":false,\"content\":{\"textJson\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"center\",\"class\":\"tiptap-h1\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"28px\"}},{\"type\":\"bold\"}],\"text\":\"Paid Advertising Performance \u0026 Profitability Dashboard\"}]}]},\"text\":\"Paid Advertising Performance \u0026 Profitability Dashboard\"},\"someTypeIndex\":1},{\"id\":\"2\",\"type\":\"block_overview\",\"startCol\":1,\"rowIndex\":1,\"w\":12,\"loading\":false,\"adaptiveHeight\":false,\"content\":{\"text\":\"This dashboard will transform your paid advertising performance table into an interactive view of financial efficiency. It focuses on how ad spend on each platform and campaign type converts into revenue and profit drivers. We will track overall efficiency (ROAS), media cost structure (CPC, CPM), and funnel health (CTR, Conversion Rate) over time, and compare platforms and campaign types to uncover where profit growth is strongest and where budget is being wasted.\",\"textJson\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":2,\"class\":\"tiptap-h2\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"22px\"}},{\"type\":\"bold\"}],\"text\":\"Overview\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"This dashboard will transform your paid advertising performance table into an interactive view of financial efficiency. It focuses on how ad spend on each platform and campaign type converts into revenue and profit drivers. We will track overall efficiency (ROAS), media cost structure (CPC, CPM), and funnel health (CTR, Conversion Rate) over time, and compare platforms and campaign types to uncover where profit growth is strongest and where budget is being wasted.\"}]}]}},\"someTypeIndex\":1},{\"id\":\"3\",\"type\":\"block_filter\",\"startCol\":1,\"rowIndex\":2,\"w\":12,\"loading\":false,\"adaptiveHeight\":false,\"content\":[{\"name\":\"Date Range\",\"field\":\"Date\",\"type\":\"date\",\"description\":\"Filter campaigns by date range\",\"format\":\"YYYY-MM-DD\"},{\"name\":\"Platform\",\"field\":\"Platform\",\"type\":\"enum\",\"description\":\"Advertising platform\",\"dropmenu\":[\"Meta Ads\",\"Google Ads\",\"YouTube Ads\",\"TikTok Ads\"]},{\"name\":\"Campaign Type\",\"field\":\"Campaign_Type\",\"type\":\"enum\",\"description\":\"Campaign objective/type\",\"dropmenu\":[\"Prospecting\",\"Retargeting\",\"Search\",\"Shopping\",\"Video\"]},{\"name\":\"Minimum Ad Spend\",\"field\":\"Ad_Spend\",\"type\":\"number\",\"description\":\"Only show campaigns with ad spend above this value\",\"min\":0},{\"name\":\"Minimum ROAS\",\"field\":\"ROAS\",\"type\":\"number\",\"description\":\"Filter by campaigns with ROAS above a threshold\",\"min\":0}],\"someTypeIndex\":1},{\"id\":\"4\",\"type\":\"block_core_metrics\",\"startCol\":1,\"rowIndex\":3,\"w\":12,\"loading\":false,\"adaptiveHeight\":false,\"content\":{\"results\":[{\"name\":\"Total Ad Spend\",\"value\":1214700,\"field_name\":\"total_ad_spend\",\"alias\":\"Total Ad Spend\"},{\"name\":\"Total Sales Revenue\",\"value\":4393380,\"field_name\":\"total_revenue\",\"alias\":\"Total Sales Revenue\"},{\"name\":\"Average ROAS\",\"value\":3.75,\"field_name\":\"overall_roas\",\"alias\":\"Average ROAS\"},{\"name\":\"Total Purchases\",\"value\":71373,\"field_name\":\"total_purchases\",\"alias\":\"Total Purchases\"},{\"name\":\"Average Conversion Rate\",\"value\":\"173.33%\",\"field_name\":\"avg_conversion_rate\",\"alias\":\"Average Conversion Rate\"}],\"block_id\":\"block_6083\"},\"someTypeIndex\":1},{\"id\":\"5\",\"type\":\"block_chart\",\"startCol\":1,\"rowIndex\":4,\"w\":8,\"loading\":false,\"adaptiveHeight\":false,\"content\":{\"block_id\":\"block_5120\",\"chart\":\"{\\\"legend\\\":{\\\"data\\\":[\\\"Total_Revenue\\\"],\\\"top\\\":\\\"bottom\\\"},\\\"series\\\":[{\\\"data\\\":[1955460,1441260,569520,427140],\\\"name\\\":\\\"Total_Revenue\\\",\\\"type\\\":\\\"bar\\\"}],\\\"title\\\":{\\\"text\\\":\\\"\\\"},\\\"tooltip\\\":{\\\"trigger\\\":\\\"axis\\\"},\\\"xAxis\\\":{\\\"data\\\":[\\\"Google Ads\\\",\\\"Meta Ads\\\",\\\"TikTok Ads\\\",\\\"YouTube Ads\\\"],\\\"type\\\":\\\"category\\\"},\\\"yAxis\\\":{\\\"type\\\":\\\"value\\\"}}\",\"title\":\"ROAS and Revenue by Platform\"},\"someTypeIndex\":1},{\"id\":\"13\",\"type\":\"block_key_insights\",\"content\":{\"textJson\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"22px\"}},{\"type\":\"bold\"}],\"text\":\"Key Insights\"}]},{\"type\":\"bulletList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Revenue Comparison】Google Ads generated the highest total revenue at 1,955,460, significantly outperforming other platforms.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Platform Performance】Meta Ads follows as the second highest revenue source with 1,441,260, indicating strong performance in the advertising space.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Lower Revenue Platforms】TikTok Ads and YouTube Ads have considerably lower revenues at 569,520 and 427,140 respectively, suggesting potential areas for improvement in these channels.\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":null}}]},\"text\":\"Key Insights\\n\\n\\n\\n\\n\\n【Revenue Comparison】Google Ads generated the highest total revenue at 1,955,460, significantly outperforming other platforms.\\n\\n\\n\\n【Platform Performance】Meta Ads follows as the second highest revenue source with 1,441,260, indicating strong performance in the advertising space.\\n\\n\\n\\n【Lower Revenue Platforms】TikTok Ads and YouTube Ads have considerably lower revenues at 569,520 and 427,140 respectively, suggesting potential areas for improvement in these channels.\\n\\n\"},\"startCol\":9,\"rowIndex\":4,\"w\":4,\"loading\":false,\"someTypeIndex\":1,\"adaptiveHeight\":false,\"changeCol\":0},{\"id\":\"14\",\"type\":\"block_key_insights\",\"content\":{\"text\":\"## Key Insights\\n- 【Trend Analysis】The average ROAS shows a consistent trend around 3.75 to 3.76 over the observed dates, indicating stable performance.\\n- 【Date Variation】The data points are spread across multiple dates in January 2024, with no significant spikes or drops, suggesting a lack of volatility in ROAS during this period.\\n- 【Data Consistency】The values of average ROAS remain within a narrow range, reflecting a steady return on ad spend without extreme fluctuations.\",\"textJson\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":2,\"class\":\"tiptap-h2\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"22px\"}},{\"type\":\"bold\"}],\"text\":\"Key Insights\"}]},{\"type\":\"bulletList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Trend Analysis】The average ROAS shows a consistent trend around 3.75 to 3.76 over the observed dates, indicating stable performance.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Date Variation】The data points are spread across multiple dates in January 2024, with no significant spikes or drops, suggesting a lack of volatility in ROAS during this period.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Data Consistency】The values of average ROAS remain within a narrow range, reflecting a steady return on ad spend without extreme fluctuations.\"}]}]}]}]}},\"startCol\":1,\"rowIndex\":5,\"w\":4,\"loading\":false,\"someTypeIndex\":2,\"adaptiveHeight\":false},{\"id\":\"6\",\"type\":\"block_chart\",\"startCol\":5,\"rowIndex\":5,\"w\":8,\"loading\":false,\"adaptiveHeight\":false,\"content\":{\"block_id\":\"block_3407\",\"chart\":\"{\\\"legend\\\":{\\\"data\\\":[\\\"Total Sales Revenue\\\",\\\"Total Ad Spend\\\"],\\\"top\\\":\\\"bottom\\\"},\\\"series\\\":[{\\\"data\\\":[316920,392230,478430,546260,349880,370280,420060,290510,327390,302450,334870,264100],\\\"name\\\":\\\"Total Sales Revenue\\\",\\\"type\\\":\\\"line\\\"},{\\\"data\\\":[87600,108450,132300,151000,96700,102400,116200,80300,90550,83600,92600,73000],\\\"name\\\":\\\"Total Ad Spend\\\",\\\"type\\\":\\\"line\\\"}],\\\"title\\\":{\\\"text\\\":\\\"\\\"},\\\"tooltip\\\":{\\\"trigger\\\":\\\"axis\\\"},\\\"xAxis\\\":{\\\"data\\\":[\\\"2024-01-03\\\",\\\"2024-01-09\\\",\\\"2024-01-11\\\",\\\"2024-01-12\\\",\\\"2024-01-06\\\",\\\"2024-01-08\\\",\\\"2024-01-10\\\",\\\"2024-01-02\\\",\\\"2024-01-07\\\",\\\"2024-01-04\\\",\\\"2024-01-05\\\",\\\"2024-01-01\\\"],\\\"type\\\":\\\"category\\\"},\\\"yAxis\\\":{\\\"type\\\":\\\"value\\\"}}\",\"title\":\"Daily Sales Revenue and Ad Spend Trend\"},\"someTypeIndex\":2},{\"id\":\"15\",\"type\":\"block_chart\",\"content\":{\"block_id\":\"block_7774\",\"chart\":\"{\\\"grid\\\":{\\\"height\\\":\\\"70%\\\",\\\"top\\\":\\\"10%\\\"},\\\"series\\\":[{\\\"data\\\":[[1,1,2.25],[0,3,1.89],[2,4,1.2],[3,4,1.5],[1,0,1.89],[0,2,1.67]],\\\"name\\\":\\\"Funnel Efficiency Heatmap (Conversion Rate by Platform \\\\u0026 Campaign Type)\\\",\\\"type\\\":\\\"heatmap\\\"}],\\\"title\\\":{\\\"text\\\":\\\"\\\"},\\\"tooltip\\\":{\\\"position\\\":\\\"top\\\"},\\\"visualMap\\\":{\\\"bottom\\\":\\\"2%\\\",\\\"calculable\\\":true,\\\"left\\\":\\\"center\\\",\\\"max\\\":2.25,\\\"min\\\":0,\\\"orient\\\":\\\"horizontal\\\"},\\\"xAxis\\\":{\\\"data\\\":[\\\"Google Ads\\\",\\\"Meta Ads\\\",\\\"TikTok Ads\\\",\\\"YouTube Ads\\\"],\\\"type\\\":\\\"category\\\"},\\\"yAxis\\\":{\\\"data\\\":[\\\"Prospecting\\\",\\\"Retargeting\\\",\\\"Search\\\",\\\"Shopping\\\",\\\"Video\\\"],\\\"type\\\":\\\"category\\\"}}\",\"title\":\"Funnel Efficiency Heatmap (Conversion Rate by Platform \u0026 Campaign Type)\"},\"startCol\":1,\"rowIndex\":6,\"w\":8,\"loading\":false,\"someTypeIndex\":3,\"adaptiveHeight\":false},{\"id\":\"16\",\"type\":\"block_key_insights\",\"content\":{\"text\":\"## Key Insights\\n- 【Platform Comparison】Google Ads shows the highest conversion rate (2.25) among all platforms, indicating superior performance in driving conversions.\\n- 【Campaign Type Performance】The \\\"Prospecting\\\" campaign type has a notable conversion rate of 1.89, suggesting it is effective in attracting new customers.\\n- 【Heatmap Analysis】The heatmap reveals that \\\"Retargeting\\\" campaigns across all platforms have lower conversion rates, particularly on TikTok Ads (1.2), indicating potential areas for improvement.\\n- 【Overall Trends】The conversion rates vary significantly across different platforms and campaign types, highlighting the need for tailored strategies to optimize performance.\\n- 【Visual Mapping】The visualMap indicates a clear range of conversion rates from 0 to 2.25, emphasizing the importance of focusing on high-performing areas for better resource allocation.\",\"textJson\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":2,\"class\":\"tiptap-h2\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"22px\"}},{\"type\":\"bold\"}],\"text\":\"Key Insights\"}]},{\"type\":\"bulletList\",\"content\":[{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Platform Comparison】Google Ads shows the highest conversion rate (2.25) among all platforms, indicating superior performance in driving conversions.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Campaign Type Performance】The \\\"Prospecting\\\" campaign type has a notable conversion rate of 1.89, suggesting it is effective in attracting new customers.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Heatmap Analysis】The heatmap reveals that \\\"Retargeting\\\" campaigns across all platforms have lower conversion rates, particularly on TikTok Ads (1.2), indicating potential areas for improvement.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Overall Trends】The conversion rates vary significantly across different platforms and campaign types, highlighting the need for tailored strategies to optimize performance.\"}]}]},{\"type\":\"listItem\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null,\"class\":\"tiptap-text\"},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":null,\"fontSize\":\"18px\"}}],\"text\":\"【Visual Mapping】The visualMap indicates a clear range of conversion rates from 0 to 2.25, emphasizing the importance of focusing on high-performing areas for better resource allocation.\"}]}]}]}]}},\"startCol\":9,\"rowIndex\":6,\"w\":4,\"loading\":false,\"someTypeIndex\":3,\"adaptiveHeight\":false,\"changeCol\":null,\"startColChange\":null},{\"id\":\"7\",\"type\":\"block_table\",\"startCol\":1,\"rowIndex\":7,\"w\":12,\"loading\":false,\"adaptiveHeight\":false,\"content\":{\"block_id\":\"block_8912\",\"data\":[[\"Platform\",\"Total_Ad_Spend\",\"Total_Revenue\",\"Total_Purchases\",\"Avg_ROAS\",\"Avg_CTR\",\"Avg_CPC\",\"Avg_CPM\",\"Avg_Conversion_Rate\"],[\"Google 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Transform static tables into dynamic dashboards, deeply analyze key financial metrics, and drive profit growth with smarter decisions.\",\"usedFilter\":[]}","updated_at":1765529780}